FARAONE MENNELLA
High Jewellery Strategy for Faraone Mennella and the RFMAS Group, Reporting to Founder Designers Roberto Faraone Mennella and Amedeo Scognamiglio. Implemented strategy with a calendar of events and partnerships with Diamond Companies, Gala Balls, Polo Clubs, and high-profile individuals. Obtained valuable exposure opportunities and designed photoshoot concepts for Conde Nast features. Built relationships with acclaimed stylists Arianne Philips and Eyob Yohannes - securing free exposure opportunities with Madonna, exceeding client sales. Built successful collaborations with leading conservation foundations, ‘The Aspinall Foundation’ designed bespoke capsule collections, features in Vanity Fair, and at Gala events ‘The Ormeley Ball.’ Visual Merchandising; events, press days, and styling of Collections. Press Releases, Websites, Look Books, Social Media, Invitations, and Copywriting.